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#1 2020-09-08 09:20:39

Registered: 2020-09-08
Posts: 1

To deliver Giant Spoon’s vision of Westeros

scroll down                                                                                                                            HBO.
Bleed for the Throne.
When Giant Spoon sought an immersive technology and experiential fabrication partner for the HBO Game of Thrones finale activation at SXSW, they needed more than just a vendor.
Giant Spoon came to us with a vision to combine immersive technology and wonder-inducing digital touchpoints with detail-oriented physical fabrication.
To deliver Giant Spoon’s vision of Westeros, Accomplice deployed a massive team of technologists, architects, and skilled craftsmen, wielding unique disciplines to create audience touchpoints with awe-inspiring dimension, color, and impact.
From Warehouse to Westeros.
Following an award-winning  Westworld  immersive installation in 2018.

HBO once again sought to deliver a show-stealing experiential experience to SXSW 2019

this time through the fantastical backdrop of  Game of Thrones.
Agency partner  Giant Spoon spearheaded the campaign’s  “Bleed for the Throne” experiential concept and design, combining a harrowing journey into the world of Westeros with a real-world call to arms through the American Red Cross.
An activation so immensely complex required every detail to be perfect, so we rose to the challenge  by helping Giant Spoon  bring the gravity of Westeros from fantasy to reality with precise focus and team integration.
What We Did.
Immersive Media.

Design Engineering & Fabrication

Sound & Lighting Design.
The key to engaging fans with the fictional world of Westeros laid in the novel use of immersive media and invisible tech integration.
Upon entry, visitors were immersed in a virtual tour from the perspective of focal  Game of Thrones  characters.
We leveraged an arsenal of interactive technology.

Such as a custom iOS App that guided guests through the experience

to captivate participants and allow them to not just imagine themselves in the  Game of Thrones  universe, but to walk within it in every step.
Transforming an empty warehouse into a new world.
The key to immersing visitors into the world of Westeros at onset was to overlay every single detail of Austin’s Fair Market space with carefully chosen elements that commanded the authority of the Iron Throne.
As a space where actors would greet visitors.

Our team captured every painstaking detail of the HBO show’s signature environment

including archways painted by hand, and scaffolding shrouded in totality with crimson fabric amidst lighting arrays set to stun.
From set to stage.
To create an added layer of depth to the environment of the  Bleed for the Throne  activation, we created a custom app that united deployed beacon technology, an array of immersive visuals, and audio with sophisticated motion graphics.
As this technology interfaced with live-action actors, we facilitated the illusion of a world where magic comes to life alongside visitors in a perfect facsimile of Westeros.
The full network of responsive technology created for this activation included beacons, body recognition sensors, and projection mapping, enabling spectral characters to come to life and interact with the participants.
Bringing the fanfare, form, .

And reverence for the Iron Throne to SXSW proved no small feat

By uniting design, fabrication, and immersive technology, we rose to the challenge with Giant Spoon  to  execute a fully immersive experience  for HBO  that not only tossed audience members into the fantastical world of Westeros, but also called them to take part in something greater.
Innovative Showcase                                                                                                                                                                  University of Kentucky.
The Kentucky Road                                                                                                                                                                                                                                                                                                                                                                                                                                                                            ©COPYRIGHT ACCOMPLICE, LLC.


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